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Now, if you want the entire thing from ADV, you're forced to buy them one disc at a time for the full retail price, no breaks, no deals, daddie's gotta buy a brand new car and pay for that heated driveway. Hello brand shiny sparkly NEW collections, and hey, we'll even throw in a $5 t-shirt for $20.

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Goodbye the old series collections, wherein, if the consumer is patient enough, the entire series is sold at a discounted rate per episode.

We keep the box set guys happy, AND, we rake in even more cash.

Combine box sets with the necessity of purchasing individual episodes one disc at a time and bam, the best of both worlds. Until.ДЄDV, in their marketing magnificence, introduced these collectors' kits. The only conciliation in the entire mess was, if you were patient enough and willing to wait the literal years it took, ADV would eventually come around and release a box set of all the episodes, usually at a price per minute that made the purchase worthwhile. I watched series after series get snatched up by ADV, fansubs shut down left and right before completion, and then episodes parceled out at a rate often slower than that of its domestic release.

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Paying $.50 to $1 a minute for anime that in many cases had been been partially fansubbed FOR FREE at a superior level of quality really rubbed me the wrong way. Their subtitles left a lot to be desired, and their dubs where, with some exceptions, simply insipid. This coupled with ADV's penchant for snatching up every good title the moment they can and at the same time their search-and-destroy policy against fansubbers left me little choice but to try them out again. Years passed, and the question became moot once DVDs became the media of choice. The fact is there is simply NO WAY producing a subtitled translation cost more than a dubbed translation but ADV felt justified in gouging their 'fans' because they knew they could get away with it.ДЄfter being snubbed by ADV reps on the dealer room floor several times I decided to boycott ADV. I sat in on several convention panels where, when asked point blank, ADV representatives would either carefully sidestep the issue completely, get angry and ignore it, or provide a ridiculous justification. Requests, demands, and even (or especially) screaming demands for an explanation were often ignored completely. This, coming from a group that introduced themselves as the 'anime by fans for fans' company, caused quite a few fans to question ADV's true motives. The fly in the ointment was the incomprehensible fact that subtitled tapes where consistently 33% more expensive than the dubbed alternatives. They translated and resold some really good titles and all was well with the world. They came onto the anime fan scene with promises of more translated anime at better prices and I believed them.

But as it stands Hollywood isn't even interested in trying, so it's nice to see someone inching down a new path.ДЄt first, I thought nothing but good thoughts about ADV.

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That leaves the question of how to turn that good will into a buck (or Yen), which I admit is not easy. Profit!' all by itself, but at least you get something back from a process that's inevitable anyway. Of course that doesn't get you to the magic '3. If you know that a significant portion of your customers are going to trade the files on P2P anyway, and you realize there's *nothing* you can do to stop it, why not get some love by seeding the things yourself?

(And why go to, say, Pirate Bay if the publisher itself is seeding?)ДЇor commercial products you'd rather sell, there's also something to be said for BitTorrent distribution. Furthermore, doing it through your own trackers is likely to give you realistic download statistics, which are very valuable in themselves. With promotional freebies, distributing via BitTorrent gets you free publicity and lowers your distribution costs to practically nothing. I don't know much about Anime culture per se, but I think this is a pretty enlightened move.

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